Solvida Development has assembled a team of the best minds in the senior living business. Our panel of real estate, health planning, architectural, construction, feasibility, and project management experts have demonstrated unmatched leadership across a wide range of senior living and apartment conversion projects. Read on to learn more about each of our members.
President | Solvida Development Group
Jim brings more than 30 years of experience as a developer, manager, and consultant in the real estate and healthcare industries. He is a graduate of Northwestern University and The Wharton School of the University of Pennsylvania.
As a developer Jim has specialized in the rehabilitation of uncompetitive multifamily properties, providing a consistent return on capital including through the Great Recession of 2007.
Jim led the Denver office of The Innova Group from 2012 to 2020, where he provided management consulting to leading U.S. and international health care and government organizations. This included capital planning for hospital and integrated healthcare systems with budgets ranging from several hundred million to billions of dollars.
As an executive, Jim managed the financial planning unit for Kaiser Permanente’s internal Colorado operations, where he was responsible for project review and $2.5 billion in annual operations budget. He led the state of Colorado’s Medicaid managed care contracting group. Jim has also been a long-term advisor to the Colorado Medicaid agency, where he has conducted numerous studies for its Home and Community Based Services waivers, PACE program, Long-Term Care Services, and other programs.
Vice Chairman, Lloyd Jones Senior Living
As the leader and Vice Chairman of Lloyd Jones Senior Living, Tod Petty draws upon his development and operations skills honed over a 30-year career within the senior housing industry. His experience encompasses all levels of senior housing from independent living through assisted living, memory care, and skilled nursing. Tod founded Augusta Respiratory Care, which he sold to Lincare Holdings. He held executive-level positions in business development and operations. Ultimately, he co-founded and served as President and COO of Thrive Senior Living, an operator of assisted living and memory care communities – growing to 29 new senior communities over nine years. Most recently, he served as President and CEO of Mainstay Senior Living which offers innovative middle market senior housing solutions from independent living through skilled nursing. Altogether, Tod has managed over 50 senior housing communities of varying levels of care.
Tod is currently responsible for the operations of the Lloyd Jones portfolio of senior living communities – existing and to-be-developed – as well as business development of the firm’s third-party management services. Tod holds a degree in business administration, is a Certified Director of Assisted Living, and is a Senior Living Certification Commission member. Volunteer activities include: Advisory Board Member Contractors Closers & Connections; Argentum CFO Executive Roundtable Member; Associate Member American Senior Housing Association; Chairman GRI Global Committee Senior Housing & Healthcare Chapter, National Investment Center; and is a guest speaker and panelist for Senior Housing Business, Senior Housing News, Senior Living News, and Senior Living Innovation Forum.
CEO | Providence Consulting & Design
Mitch is the Founder and CEO of Providence Consulting and Design (PC&D), which currently works with more than 300 facilities in more than 35 States. He has spent the last 25+ years in the construction/engineering field focusing primarily within the Senior Living space. An MBA with a Specialization in Health Care Policy, Mitch has been involved in 100’s of millions of dollars of projects, including renovations exceeding 5,000,000 sq ft of facilities across the United States.
Mitch holds numerous licenses, including licensed electrician and electrical contractor; Journeyman HVAC Mechanic; Universal EPA License; and GC licenses in multiple states. Mitch has launched several companies and was CEO of a large construction/design build firm focusing on senior living and employing 85 employees, including architects, engineers, and interior designers. He also launched a furniture company that made case goods for health care facilities. Mitch is a Member of the National Fire Protection Association and is a board advisor for a maintenance software program for senior living.
AIA | Principal
As a principal at Perkins Eastman, Martin Siefering has extensive experience planning and designing large-scale, complex senior living environments. Since he joined the firm in 1990, his responsibilities have included planning, design, construction, supervision, and project direction for some of the firm’s most challenging senior living projects. Martin has led projects across the full continuum of senior care: supportive housing, LPCs, assisted living, long-term care, and chronic care hospitals. His approach to architecture is based upon the integration of nature, sensitive site design, and sustainable building design.
Martin has been a speaker, collaborator, and strategic partner to LeadingAge and their state associations; he has given lectures on creating the best environments for aging adults and consumer elder care trends in the U.S. and Canada. He is a frequent contributor to industry publications and was a contributing author to the John Wiley & Sons publication, Building Type Basics for Senior Living, 2nd Edition 2013. He leverages his 39 years of experience to facilitate his clients’ strategic thinking.
Partner | The Innova Group
Peter Trice, a founding partner of The Innova Group, has spent more than 30 years developing his expertise in architecture and healthcare planning. Peter understands the full continuum of the business case: strategic and financial planning combined with alternative operating models and realistic design solutions. As an industry leader in the integration of new concepts in clinical operations into hospital design, Peter enjoys the challenge of working with a broad spectrum of clients in the rapidly changing world of healthcare.
Peter’s ability to communicate solutions logically, clearly, and precisely and his commitment to delivering on-time, on-budget work foster the solid trust of his clients and builds their confidence to make difficult decisions in the face of uncertainty. He has presented internationally and nationally at conferences on a variety of strategic and planning topics including master plan implementation and strategic planning tied to financial modeling. He earned his BA in Architecture from the University of Illinois. He went on to earn his Master of Architecture and MBA from the same institution.
William D. Hendrickson
President | Hendrickson Consulting
William D. Hendrickson is the founder and president of Hendrickson Consulting, a financial and management consulting firm specializing in non-profit retirement organizations. Beginning in 1990, Hendrickson Consulting has completed more than 300 assignments for retirement communities and other long-term care providers.
Hendrickson Consulting specializes in feasibility studies, project development and business strategies, and tax-exempt financing evaluation and restructuring. The first has completed feasibility studies for more than 100 tax-exempt bond issues and bank financings, ranging in size from $2 million to $200 million. Hendrickson Consulting has also completed dozens of assignments for clients requiring financial planning and evaluation. Previous to forming the firm, Mr. Hendrickson held positions with financial advisory and consulting firms. Mr. Hendrickson received his BA from the University of California at Berkeley and his MBA in Finance from the University of Washington.
Owner | Novak Consulting
With over 25 years in the senior living industry, Ralph Novak brings a wealth of industry experience including a deep understanding of consumer-preference benchmarks supported by years of consumer research. His firm, Novak Consulting, offers senior living communities, developers, and investors customized research and consulting services to help inform smarter and data-based business and planning decisions. He also worked for the leading senior housing marketing firm GlynnDevins – now Attane – as well as SB&A (a GlynnDevins acquisition) for 7 years.
Trained as a demographer and geographic information systems analyst, Ralph’s market-research experience includes project management, the development of customized projections of market depth and demand, and primary-data collection methodologies and processes including survey design and analysis, sample selection, and focus group design, moderation, and analysis. Ralph completed both undergraduate and graduate work at the University of California, Los Angeles (UCLA), focusing on geography and spatial demography. His career has been exclusively focused on the senior living industry.